So how we choose our products, services and brands?
A brand needs to show its quality, good price, excellent distribution and visibility.
All brands are in search of consumers and specially fidelity. Fidelity in marketing is constantly buying the same product and making sure consumers buy that idea. Fighting for fidelity is something that brands do every day, because its not easy keep the consumers.
Good market view builds great opportunities and competitive advantage over their competitors. Itaipava beer is a Cervejaria Petrópolis brand, from Brazil. This weekend in the Brazilian Grand Prix we’ll see Itaipava´s brand on the Brawn GP cars. It´s a one race partnership and is an outstanding chance to Itaipava shows himself to the world. It´s not the first time Brawn GP use this kind of partnership. I believe it´s a really good kind of partnership and specially an intelligent form to promote a brand. GP, Beer and Brazil. Itaipava reachs their target! It´s vision! It´s Marketing.
Rio 2016! Brazilian people have now two feelings. Happiness and Fear. Happiness because now we reach the world respect and specially, world eyes. Nothing about social troubles or violence. But because a really good event, The Olimpic Games. In other hand we are concerned about The Games and "The Money" that it will bring. Just for the BRT Lines (Bus Rapid Transit) construction the investiment will be 1,6 billion of Reais - Veja, brazilian magazine, ed. 2133. The Olimpic Games will bring oportunities and changes. I hope that will good changes. See you soon! Estélio